The Merchants of Cool

Five important things to remember when considering the dynamic between teenagers and the media:

The media may understand what teens desire but they don’t have an interest in using a moral lens.

Teens are often troubled and working to establish independence. The media gives them exactly what they want as a sort of false therapy which they often become addicted to.

As soon as “cool” is discovered, it is no longer cool. Teen media is constantly changing and fueling consumerism.

Teenagers have the highest level of disposable income and the lowest level of restraint.

Almost all control is passed over the desires of the teen so mature and rational thought are often absent.